IEC/BCC District Planning Guidelines

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About the

IEC/BCC DISTRICT PLANNING GUIDELINES

The Swachh Bharat Mission (SBM) was launched in October, 2014 with the objective of bringing about an improvement in the general quality of life by promoting cleanliness, hygiene and eliminating open defecation through community sanitation approaches.

The districts have been identified as the key units of implementation of the SBM-Gramin. The DCs/ DMs/CEOs/CDOs (depending on the state) have been identified as the lead persons to coordinate the activities under the SBM with the main aim of making the district open defecation free. Under the district centric approach, the various government departments and a host of non government and private stakeholders in the district will work together to create an enabling environment for the adoption of better sanitation practices.